Loading speed makes a huge difference in how your website is perceived, especially on mobile devices. Search engines and users alike have become sophisticated enough to realize when they’re being gamed. By leveraging this powerful instinct of curiosity, you can engage with your users without them jumping through hoops to get more of your content.īeware of putting too many barriers to inflate the engagement time, though. That’s the whole idea behind a single-page website, where the layout invites the reader to scroll on and find more content. While providing an answer in 5–10 seconds is fine for a non-profit like Wikipedia, those numbers look poor when calculating the engagement metrics on a for-profit website.Ī website that wants to generate revenue must have some way to not just attract a user but keep it engaged enough to stay. Someone who wants to check Wikipedia for the Latin name of a cat types the query in the search engine, clicks the first result, gets the answer and bounces off. High engagement time is also a reliable signal that the visitor might be interested in your other services. The more you can keep a visitor occupied without using underhanded tricks, the more search engines will promote your website to the top of search results. The time a person spends on the website figures into that website’s digital authority ranking. So let’s look at why you may want to consider a single-page website for your business.ġ0 Advantages Of A Single-Page Website Higher engagement It’s just that it’s more complicated and more expensive. It’s not that you can’t design a good multi-page website. Seeing how the human short-term memory is notoriously weak, a typical visitor gets lost in the tabs and windows and can hardly tell what’s where. In comparison, the branching web page layout requires the visitor to constantly click the hyperlinks for each titbit of content that opens in a new tab or new window, burdening the browser and making it sluggish. That’s why some of the most relaxing websites out there are one-page websites, as they feel inviting and enjoyable to use. This reduces the browser overhead and promotes better performance but also reduces mental fatigue. The one-page layout doesn’t require multiple clicks but instead reacts in real time to the visitor’s scrolling to load or unload content on demand. Compare that to a branching layout like that of Wikipedia, where each article leads to a dozen or a hundred other articles on or off Wikipedia. Why Choose Our Starter Website Package For Your New Single-Page Site?Ī one-page website is a dynamically loaded website that stitches together content so the user only has to go up and down through it.Will A Single Page Website Work For Everyone?.3 Disadvantages Of a Single-Page website.For how they fare against a traditional web page structure, take a look at our Single Versus Multi-Page Websites article. In this article, we will examine single-page websites to help you determine if their pros and cons can fit your web design paradigm. Whichever way you choose, it will have distinct pros and cons. Website design can be done in any number of ways.
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